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Digital Marketing

Whilst consumers are living with, and within, a multimedia world, from media scarcity, to digital media surplus, the question is whether technology is going to change the face of outdoor advertising. This is not necessarily the case, as outdoor formats follow demographics and reach relavant consumers in their environment. Digital formats, and campaigns that drive consumers to digital environments like mobi sites and Facebook, are becoming more prevalent, and are driven by the creative message on the outdoor advertising format.